The Brief
Barcelona based music festival Primavera approached our sister company Radio.co as they wanted to launch an interactive audio experience to complement their website and existing social media channels. This would be used for promotion during the festival, plus allow partygoers to 'bring the experience home' all year round.
The Solution
We worked with Primavera to craft a multi-channel radio station using our Radio.co platform capable of streaming live audio to hundreds of thousands of listeners.
The result allows them to automatically schedule content for broadcast recorded at the festival, as well as allowing live broadcasts from their studios in Barcelona. RPS gets used for announcements and other events too, in 2019 the station was used to announce the line up of the festival.
